παναγιωτης γεωργαντεας

With a decade of hands-on experience in the Greek digital ecosystem, I specialize in driving measurable growth and ROI for businesses. My unique strength lies in combining deep Google Ads expertise and SEO with UX/UI principles and a solid technical background in eCommerce implementation and management. This holistic approach ensures that marketing budgets are not just spent, but strategically invested in high-converting environments.

Core Expertise:

Google Ads Mastery: Surgical optimization of Search, Display, and Performance Max campaigns, focusing on Quality Score improvement and maximizing lead generation while reducing CPC.

eCommerce & Web Implementation: Expert in building and managing high-performance e-shops using OpenCart (99% focus) and developing professional corporate websites via WordPress.

Technical Marketing Integration: Seamlessly connecting CMS platforms with marketing tools, tracking pixels, and third-party integrations (XML feeds, Skroutz/BestPrice, payment gateways).

Performance Strategy: Holistic management of Facebook/Instagram Ads, TikTok, and Email Marketing, all unified under a data-driven growth plan.

How I Work: I don’t just manage ads; I optimize the entire funnel. Whether as a Strategic In-house Lead or an External Consultant, I treat every budget as my own, focusing on building sustainable, automated sales systems that scale alongside the business.

Expirience Section:

eCommerce Architecture: Built and managed high-traffic e-shops using OpenCart/Prestashop and WordPress, focusing on technical SEO and seamless user experience.

Performance Scaling: Managed 4-figure monthly budgets in Google Ads, consistently improving ROAS and reducing Cost-Per-Acquisition (CPA).

Advanced Tracking: Implemented end-to-end conversion tracking using GTM, providing full visibility on customer journeys and sales attribution.

UX/UI Optimization: Redesigned key landing pages and checkout flows, leading to measurable increases in Conversion Rates (CR).

Continuous Professional Development in Digital Strategy & Performance

Google Ads Search & Measurement Certification: Validated expertise in campaign management, conversion tracking setup, and ROI measurement.

Advanced eCommerce Analytics (GA4): Specialized training in tracking user behavior and sales funnels within OpenCart and WordPress environments.

Search Engine Optimization (SEO) Masterclass: Focus on technical SEO for eCommerce platforms and content strategy for organic growth.

UX/UI Design for Conversion: Specialized workshops on user psychology and interface optimization to increase eCommerce conversion rates.

[Web Design & Development] – [SAE Institute Athens].
Diploma in internet marketing - TUV Austria
Multiple Google Ads Certifications