Nikolaos Katsaros

Experienced Sales and Marketing professional with a good hands on approach delivering expert solutions focusing on client growth. Strong interest in volunteer work for non-profit organizations in Marketing & Communications.

From 12/2021 until now

Nikki Beach Resort & Spa Porto Heli– Marketing Director

Develop overall annual Marketing & Communication Plan, allocate the approved budget as per ongoing marketing and communications activities monthly and execute according to KPIs within Global Brand’s guidelines and standards
Manage Marketing (offline & digital), PR, Events, and Social Media teams
Oversee all phases of planning to brief and implementation of the hotel’s annual advertising plan; coordinate with the Global team on all matters related to creative and media planning

From 1/2019 until 8/2021

Amarilis Luxembourg SA– Marketing Manager

C-level marketing strategy consulting
Lead the design and implementation of brand strategy & marketing plan aligned with business targets
Develop, monitor, and manage the marketing budget
Participate in the development of branding and corporate identity initiatives, ensuring brand consistency through all marketing channels
Create engaging business case pitches & presentations

From 1/2018 until 12/2018

Kensho Boutique Hotel & Suites (World’s Best Boutique Hotel 2017) – Marketing Manager

Create, activate, monitor & manage annual, integrated 360-degree marketing plan & budget
Project management of communications between internal key stakeholders and external vendor partnerships to meet all marketing – both on and off-line – targets and deadlines.
Identification, planning, and manage the design, content, and production of the required resources and ensure all marketing materials and assets are within brand standards & strategy
Foster relationships with media at a local, national, and international level. Create informative and interesting press releases, kits, newsletters, and marketing materials. 
Coordinate and assist with initiatives including press & influencer trips, events, and photoshoots
Monitor, coordinate & respond to reputation management channels such as guest comment cards, and online travel-related review sites (i.e., Trip Advisor, Booking) to generate positive exposure.

From 1/2014 until 12/2017

Amarilis Luxemburg– Freelance Online Marketing Manager

Worked as an independent consultant as part of a consultancy firm to provide digital marketing expertise to their clients
Planning and executing all client's digital marketing activities, including website creation with tools such as WordPress, Joomla, Wix, etc., content management, SEO/SEM, marketing database, email, social media & display advertising campaigns
Creating engaging multimedia content across multiple platforms such as AdWords, LinkedIn, Facebook, Twitter, Instagram, Google Maps & YouTube using content creation tools like Canva
Monitoring, tracking, analyzing, and reporting on the performance of all digital marketing campaigns using tools such as Google Analytics and Facebook insights and assessing against goals ROI and KPIs
Conducting audience and competitor research, identifying trends and insights, and optimizing spend and performance based on them
Brainstorm new and creative growth strategies with client's teams, agencies, and other vendor partners

From 2/2014 until 5/2017

Elpeco Food Managers– Sales & Marketing Manager

Determine annual and gross-profit plans by forecasting and developing annual sales, projecting expected sales volume and profit for existing & new clients, scheduling expenditures, establishing pricing strategies, recommending selling prices, and monitoring costs, competition, supply, and demand.
Meet marketing and sales objectives by planning, developing, implementing, and evaluating advertising and trade promotions
Achieving growth and hitting sales targets by successfully managing, objectives setting, coaching, and performance monitoring of sales team
Maintaining relationships with important clients by making regular visits, understanding their needs, and anticipating new marketing opportunities.

From 7/2012 until 12/2013

Persado HOLDINGS LTD– Marketing Campaign Manager

Campaign management of various Mobile Network operators such as Vodafone Italy & Egypt, TIM Italy, Telus Canada, MTS Russia & MTN Nigeria
Developing & executing a series of integrated, online & mobile marketing campaigns to generate direct revenue
Measuring & reporting campaigns performance and assessing them against ROI and KPIs
Create A/B and multivariate test plans and undertake market analysis for each campaign
Create landing pages and optimize user experience (UX) and conversion funnels

From 1/2012 until 6/2012

ICAP GROUP S.A. Business Services – Google Back Office Head

Accountable for the back-office functions international, against KPIs and Google Agreement
Ensuring daily operations are carried on in an appropriate, legally compliant & cost-effective way
Improving operational management systems, processes, best practices & customer service
C-level reporting of financial data and use of them to improve forecasts, profitability & strategy
Performing quality controls and monitoring production KPIs

From 1/2011 until 12/2012

ICAP GROUP S.A. Business Services – Senior Marketing Consultant

Managing an international team of 5 account executives (Greece, Cyprus, Bulgaria, Romania & Serbia)
International product manager for Online Marketing Products (AdWords, Facebook Ads & SEO)
Key Account Management
Monitoring and reporting Google AdWords Department KPIs internally and to Google’s Headquarters.
Training ICAP GROUP’s Account executives & sales force on SEO/SEM

From 1/2009 until 12/2010

ICAP GROUP S.A. Business Services –Marketing Consultant

Build a new Business Unit from scratch, as the official reseller of Google AdWords in Greece 
Reporting directly to the Executive Marketing Director of ICAP Group.
Designing, building & optimizing Google AdWords Clients’ campaigns to achieve maximum efficiency
Improving customer retention and renewal rates by increasing account performance and ROI 
Onboarding, training, consulting, and upselling AdWords’ Clientele

From 9/2007 until 2/2008

Proximity Athens (ZZDOT) Advertising Agency - Advertising Account Executive

Online Manager of P&G’s Greek website epithimies.gr. Digital marketing plan development & execution. Content creation & management. Online campaigns adaptation as per P&G Headquarters’ (Geneva) instructions.
Project Management of various P&G projects such as brand website development (Ariel, Pantene) for Procter & Gamble Greece, France, Spain, and Portugal.

From 06/2006 until 06/2007
Hellenic Air Force (HAF)-Logistics Officer

From 11/2005 until 03/2006

ICAP GROUP S.A. Internship at Economic Environment Studies Department

From 12/2002 until 09/2003

Piraeus Bank: Piraeus Direct Services Α.Ε - Direct Sales & Marketing Representative

September 2021 –December 2022

University of Peloponnese, Greece

Executive MBA in Financial Planning

IE Business School, Spain

Branding Specialization Certificate, September 2021

Salesforce Sales Operations, Professional Certificate, September 2021

Google Project Management: Specialization, Professional Certificate, August 2021

Google AdWords Certified Advertising Professional

September 2001 –July 2007

National Kapodistrian University of Athens, Greece

Bachelor of Economics

Degree: 6,64 out of 10 (Upper Second-Class Honors 2:1)

Major Direction of Degree: Markets and Enterprises Finance 

Minor Direction of Degree:  Economics of Information Technology